WORK SUMMARY
- Over twenty years of experience in print and publishing, as art director, designer and illustrator
- Exceptional project management skills, leading projects from concept to production, through pre-press to final product
- Highly organized, effective communicator recognized by peers for ability to lead, plan, collaborate, develop, create, and disseminate finished product
- Self-directed troubleshooter who can deliver ahead of time and under budget
WORK EXPERIENCE
ART DIRECTOR / GRAPHIC DESIGNER / ILLUSTRATOR
5/1991 - Present
Mercer Island WA
• Illustrate and design advertising campaigns, logos, exhibits, identity packages, book/magazine jackets and interiors
• Lead clients in endorsing a look and formulating an appropriate budget, often under extremely tight deadlines
• Write, edit, and proofread content for newsletters, brochures, advertising, e-mails, packaging, web sites
• Manage all aspects of projects, from conceptualization and design to negotiating with print vendors to delivery
GRAPHIC DESIGN MANAGER / PACKAGING DESIGNER
8/2019 - Present
Privateer Press
Everett WA
• Responsible for design of all print and web materials, including packaging, books, logos, website, store, and social media
• Direction and implementation of package design, brand formation, and identity creation
• Management of in-house photo shoots
• Project management, from schedule development to final delivery, working closely with writers, editors, and industrial designers to meet crazy deadlines
MARKETING & COMMUNICATIONS MANAGER
1/2018 - 3/2019
Commercial Brokers Association
Kirkland WA
General Duties & Responsibilities:
• Developed and managed ongoing communications to increase awareness of CBA member benefits, products, and services
• Guided marketing for CBA's client associations: Washington State Commercial Association of Realtors (WSCAR), and Washington chapter of Institute of Real Estate Management (IREM)
• Served as the main copywriter for all communications of CBA and its clients, including emails, media alerts, website, classes, reports, print collateral, and presentation materials
• Designed all CBA communication material, including print and digital media
• Developed and maintained CBA style and brand guidelines
• Created and managed marketing and communications budgets
Email:
• Manage email campaigns, including drafting copy, scheduling, list segmentation, and distribution for CBA and its association clients
• Design email templates using graphics and advanced features
• Track and analyze key data to make recommendations for future communications
• Maintain master calendar of all outgoing bulk and individual member communications
Social Media:
• Develop and maintain social media plans and presence for CBA and clients, including suggestions for growth
• Collaborate with staff and association marketing committees to develop and maintain social media guidelines and recommendations
Website:
• Manage CBA website updates, including classes, events, and general information
• Assess and recommend enhancements and technical & design needs, and make suggestions to improve the visual layout, content, and usability
• Use analytics (traffic behavior, users, and downloads) to make recommendations on how to improve the CBA user experience on an ongoing basis
COMMUNICATIONS MANAGER
5/2016 – 10/2016
Camp Solomon Schechter
Seattle WA
Contracted to manage communications for the best-established Jewish camp in the Pacific Northwest.
• Developed and implemented of a cohesive marketing, communication, and social media plan, ensuring a consistent and cohesive message across platforms – with specific focus on ongoing capital campaign, camper enrollment, and off-season rental opportunities
• Production and distribution of all print and electronic collateral, including print and online advertising, brochures, newsletters, and emails, increasing visibility
• Initiated regular posts on all social media accounts, and exploration of potential new platforms, leading to marked growth in audience
• Project management on all communications, including mailings and concurrent email campaigns
• Supported the leadership team with community events, including ground breaking for expanded facilities
• Wrote press releases and media requests, resulting in first-ever national coverage of events at camp
COMMUNICATIONS DIRECTOR
5/2012 - 3/2016
Temple Beth Am
Seattle WA
- Redesigned and managed web site for 900+ member household congregation, including all writing and graphics
- Developed and implemented social media campaigns on multiple platforms, design and develop mass emails
- Executed monthly newsletter: solicited articles, wrote content, produced graphics, edited, proofed, printed, mailed
- Designed and produced all organizational print marketing collateral: posters, flyers, brochures, programs
COMMUNICATIONS COORDINATOR
6/2009 - 4/2012
Herzl-Ner Tamid
Mercer Island WA
- Managed communications for 750+ member household congregation, including monthly newsletter, all print matter
- Worked effectively with large, diverse group of board members, volunteers, and staff
- Wrote, edited, and produced web-based emails, web pages, and social media blasts
- Oversaw web site redesign: selection of design vendor, writing, producing graphics, daily content management
ART DIRECTOR / BOOK & PACKAGE DESIGNER
10/2000 - 5/2008
becker&mayer!
Bellevue WA
- Art direction, implementation of package and book design, brand formation, and identity creation
- Directed teams of freelance designers and illustrators, expanding resources worldwide
- Analyzed and worked within strict budgets while guaranteeing project quality for wide variety of customers
- Managed photo shoots, both studio and on-location, including location scouting and hiring and directing models
- Project management from schedule development to working with editors/industrial designers to meet deadlines
LEAD GRAPHIC DESIGNER / ILLUSTRATOR / WEB MASTER
9/1991 - 10/2000
Pacific Science Center
Seattle WA
- Designed and illustrated a wide range of print matter as lead designer, focusing on families with young children
- Extensive work in branding, identity, and marketing campaigns, with hands-on exhibit design, billboards, vans, and monorails
- Managed the design and graphics of the museum's original website, including integration of interactive features
- Hired, supervised, and mentored graphic interns and volunteers, overseeing all facets of their work