The Challenge
Even though complicated projects such as packaging for this build-it-yourself air hockey table usually take six months to produce, due to scheduling problems I was given two.
Fortunately, it was a rebranding of a kit I had worked on before, and I'm incredibly quick (and thorough):
I hired an illustrator whom I trusted, designed the book interiors to give a happy, breezy feel, did a LOT of Photoshop work for the package and the book, helped with image research, and created the packaging to fit within an existing brand identity.
And beat the deadline.
What I Did:
- Art Direction
- Branding Adherence
- Graphic Design
- Photo Manipulation
- Schematic Illustrations
- Image Research
- Dieline Creation
- Final Production & Preflight
Project Type:
Package and Book Design
Programs Used:
- InDesign
- Photoshop
- Illustrator