The Challenge

Even though complicated projects such as packaging for this build-it-yourself air hockey table usually take six months to produce, due to scheduling problems I was given two.

Fortunately, it was a rebranding of a kit I had worked on before, and I'm incredibly quick (and thorough):
I hired an illustrator whom I trusted, designed the book interiors to give a happy, breezy feel, did a LOT of Photoshop work for the package and the book, helped with image research, and created the packaging to fit within an existing brand identity.

And beat the deadline.

What I Did:

  • Art Direction
  • Branding Adherence
  • Graphic Design
  • Photo Manipulation
  • Schematic Illustrations
  • Image Research
  • Dieline Creation
  • Final Production & Preflight

Project Type:

Package and Book Design


Programs Used:

  • InDesign
  • Photoshop
  • Illustrator