The Challenge

Even though this is one of the best-established camps in the region, up until I was hired most of their advertising concentrated on the beauty of their facilities and never on the people.

I decided to focus on their (literal) happy campers and great programs, and directed the other photographers to make sure all of the fun of summer camp came through: lots of smiles and plenty of action.
In addition to all of the traditional print advertising, I created a series of web banners used on our website and other sites (which this organization had never done before), our regular weekly emails, and several dedicated email blasts.

This campaign resulted in increased engagement with the parents and a 10% increase in registrations (and faster!) for the following year.

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • Graphic Design
  • Photo Direction
  • Photography
  • Photo Manipulation
  • Editing
  • Writing
  • Final Production

Project Type:

Advertising Campaign

 

Programs used:

  • InDesign
  • Photoshop
  • Illustrator