The Challenge

Even though this is one of the best-established camps in the region, up until I was hired most of their advertising concentrated on the beauty of their facilities and not the people.

I decided to focus on their (literal) happy campers and great programs, and directed the photographers to make sure all of the fun of summer camp came through: lots of smiles and plenty of action. This campaign resulted in increased engagement with the parents and a 10% increase in registrations for the following year.

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • Graphic Design
  • Photo Direction
  • Photography
  • Photo Manipulation
  • Editing
  • Writing
  • Final Production

Project Type:

Advertising Campaign


Programs used:

  • InDesign
  • Photoshop
  • Illustrator