The Challenge
I was brought in to revamp communications for a well-established summer camp, starting with the weekly emails sent to parents while their kids were away.
After confirming that most parents read emails on smartphones, I designed responsive templates that looked great on any device. I edited the camp director’s detailed updates for clarity and flow, pairing them with photos of actual happy campers to boost engagement.
To lift the tone, I added colorful, modern graphics—creating emails that were informative, mobile-friendly, and a bright spot in every parent’s inbox.
What I Did:
- Art Direction
- Branding
- Project Management
- Research
- Wireframes
- UX
- Graphic Design
- Responsive Design
- Illustrations
- Copywriting
- Editing
- Email Coding
- Email Testing
- List Segmentation
Project Type:
Email Design
Progams Used:
- Photoshop
- Illustrator
- Constant Contact
- HTML/CSS