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Youth Camp Email Communications

The Challenge

I was brought in to revamp communications for a well-established summer camp, starting with the weekly emails sent to parents while their kids were away.

After confirming that most parents read emails on smartphones, I designed responsive templates that looked great on any device. I edited the camp director’s detailed updates for clarity and flow, pairing them with photos of actual happy campers to boost engagement.

To lift the tone, I added colorful, modern graphics—creating emails that were informative, mobile-friendly, and a bright spot in every parent’s inbox.

 

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • Research
  • Wireframes
  • UX
  • Graphic Design
  • Responsive Design
  • Illustrations
  • Copywriting
  • Editing
  • Email Coding
  • Email Testing
  • List Segmentation

Project Type:

Email Design

 

Progams Used:

  • Photoshop
  • Illustrator
  • Constant Contact
  • HTML/CSS

About Andrew Hess

An award-winning designer, art director, and communications manager with years of experience in the Seattle area.

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