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Email Strategy

The Challenge

As CBA’s first onsite designer, I brought management, branding, and editing experience to the role.

Before my hire, CBA sent 50+ emails a month, leading to low engagement and attendance. I revamped the strategy, cutting down to fewer, more targeted emails—testing the best times and subject lines—which boosted open rates and attendance.

I designed templates for newsletters, classes, events, and notifications, optimizing for visual appeal and concise messaging. I also implemented responsive design to ensure a great experience on any device.

By researching and switching to a more cost-effective email platform, I saved CBA $3,000 annually while improving segmentation and design.

 

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • Research
  • Wireframes
  • UX
  • Graphic Design
  • Responsive Design
  • Copywriting
  • Editing
  • Email Coding
  • Email Testing
  • List Segmentation

Project Type:

Email Design & Implementation

 

Programs Used:

  • Photoshop
  • Constant Contact
  • MailChimp
  • HTML/CSS

About Andrew Hess

An award-winning designer, art director, and communications manager with years of experience in the Seattle area.

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