The Challenge
As CBA’s first onsite designer, I brought management, branding, and editing experience to the role.
Before my hire, CBA sent 50+ emails a month, leading to low engagement and attendance. I revamped the strategy, cutting down to fewer, more targeted emails—testing the best times and subject lines—which boosted open rates and attendance.
I designed templates for newsletters, classes, events, and notifications, optimizing for visual appeal and concise messaging. I also implemented responsive design to ensure a great experience on any device.
By researching and switching to a more cost-effective email platform, I saved CBA $3,000 annually while improving segmentation and design.
What I Did:
- Art Direction
- Branding
- Project Management
- Research
- Wireframes
- UX
- Graphic Design
- Responsive Design
- Copywriting
- Editing
- Email Coding
- Email Testing
- List Segmentation
Project Type:
Email Design & Implementation
Programs Used:
- Photoshop
- Constant Contact
- MailChimp
- HTML/CSS