The Challenge
This series aimed to teach kids ages 8-12 about electronics while guiding them through complex assembly instructions. I designed it as a color-coded notebook, with science explanations in yellow and assembly instructions in white.
The book was filled with doodles, diagrams, and post-it note details—everything hand-drawn by me—to make the content engaging and accessible.
I also designed the packaging, including a full wrap, a display of all parts, and a peek-a-boo feature to entice shoppers. The result? A top-selling series of the season!
What I Did:
- Art Direction
- Branding
- Freelance Illustrator Hiring and Managing
- Photography Direction
- Graphic Design
- Photo Manipulation
- Schematic Illustrations
- Spot Cartoon Illustrations
- Image Research
- Dieline Creation
- Final Production & Preflight
Project Type:
Package and Book Design
Programs Used:
- InDesign
- Illustrator
- Photoshop