The Challenge

This series had a complicated premise: teach kids 8-12 years old how basic electronics work, as well as give them a cool device that included fairly complicated assembly instructions for the given project.

My idea was to present it as a very detailed notebook, color-coded so that it is easy to see which pages explain the science (yellow) and which the assembly (white).

Headlines are on torn-out post-it notes, and throughout the notes therea variety of doodles: diagrams explaining the science, instructions on how to build the device, or just silly cartoons. Each spread of the notebook pages were Photoshop files with over a dozen layers each.

I also designed the packaging for the series, including full wrap, a display of all of the pieces, plus a peek-a-boo of what was inside to convince people to pick it up. And it worked! This series was one of the best sellers of the season!

What I Did:

  • Art Direction
  • Branding
  • Freelance Illustrator Hiring and Managing
  • Photography Direction
  • Graphic Design
  • Photo Manipulation
  • Schematic Illustrations
  • Spot Cartoon Illustrations
  • Image Research
  • Dieline Creation
  • Final Production & Preflight

Project Type:
Package and Book Design


Programs Used:

  • InDesign
  • Illustrator
  • Photoshop