The Challenge

When this seasoned floral designer decided to open his own shop, he asked me to create a fresh identity that hinted at old world charm. We collaborated on an look that was sleek, modern, and wouldn't bankrupt his small but growing business.

He wisely chose to spend his money on printing a full-color brochure to show off his talent, as well as a series of small full-color ads in local magazines.
To save on costs, I created a one-color design for the company's stationary, using premium paper for added texture.

With all of this targeted marketing, his company quickly blossomed.

Project Type:
Identity Package Design

Programs Used:

  • InDesign
  • Illustrator
  • Photoshop

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • Graphic Design
  • Final Production