The Challenge

Privateer Press was updating their foundational tabletop war game Warmachine and needed new logos for the different armies.

The icons were created by one of their concept artists, but I needed to design word marks to compliment each of them.

Each font treatment also needed to fit the look and feel of the army involved, whether it was ninja dragons, goth elves, or came from the frozen Russian tundra.
Unfortunately the tight deadlines meant I couldn't create my own fonts, so I tweaked some that existed. However, there was enough time with the later armies that I was able to create mash-up fonts to give the feel we wanted.

The initial designs for the fonts, whether slightly modified or created for this, were approved quickly, which made adding the special effects to the text a snap.

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • Graphic Design
  • Logo Design
  • Photo Manipulation

Project Type:

Logo Design


Programs Used:

  • Illustrator
  • InDesign
  • Photoshop