The Challenge
Even though this activity kit has won numerous awards, the original package design was over 20 years old when I was hired.
I gave the package a more contemporary look, did extensive Photoshop work on the photos (which were also 20 years old), and rolled out a brand identity that could be used to include newly developed titles.
What I Did:
- Art Direction
- Branding
- Graphic Design
- Photo Manipulation
- Dieline Creation
- Final Production & Preflight
Project Type:
Package Design
Programs Used:
- InDesign
- Photoshop