The Challenge
CBA’s Annual Forum—its biggest education event—was seeing declining attendance and needed a visibility boost without increasing costs.
I discovered the event had never been promoted on CBA’s heavily trafficked website, so I designed bold, eye-catching banners that linked to a detailed event page with easy online registration.
Paired with a targeted email campaign, the result spoke for itself: the Forum sold out to several hundred people for the first time ever.
What I Did:
- Art Direction
- Branding
- Project Management
- UX
- Wire Frames
- Graphic Design
- Copywriting
Project Type:
Web Banner Design
Programs Used:
- Photoshop
- HTML/CSS