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Education Forum Web Banners

The Challenge

CBA’s Annual Forum—its biggest education event—was seeing declining attendance and needed a visibility boost without increasing costs.

I discovered the event had never been promoted on CBA’s heavily trafficked website, so I designed bold, eye-catching banners that linked to a detailed event page with easy online registration.

Paired with a targeted email campaign, the result spoke for itself: the Forum sold out to several hundred people for the first time ever.

What I Did:

  • Art Direction
  • Branding
  • Project Management
  • UX
  • Wire Frames
  • Graphic Design
  • Copywriting

 

Project Type:

Web Banner Design

 

Programs Used:

  • Photoshop
  • HTML/CSS

About Andrew Hess

An award-winning designer, art director, and communications manager with years of experience in the Seattle area.

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