The Challenge
This series was designed to teach 'tweens how paleontologists uncover fossils, complete with plastic bones encased in rock and real excavation tools. Kids could dig up and assemble a skeleton, then display it in a diorama.
With three titles to produce under tight deadlines, I streamlined the process by using two illustrators per book—one for modern paleontologists and another for the creatures' lives—cutting production time in half.
I branded the series, art directed the books, managed multiple illustration teams, conducted image research, and created spot art throughout.
What I Did:
- Art Direction
- Branding
- Freelance Illustrators Hiring and Managing
- Graphic Design
- Photo Manipulation
- Spot Illustrations
- Image Research
- Dieline Creation
- Final Production & Preflight
Project Type:
Package and Book Design
Programs Used:
- InDesign
- Photoshop
- Illustrator