The Challenge

Even though this activity kit has won numerous awards, the original package design was over 20 years old when I was hired.

I gave the package a more contemporary look, did extensive Photoshop work on the photos (which were also 20 years old), and rolled out a brand identity that could be used to include newly developed titles.

What I Did:

  • Art Direction
  • Branding
  • Graphic Design
  • Photo Manipulation
  • Dieline Creation
  • Final Production & Preflight

Project Type:

Package Design


Programs Used:

  • InDesign
  • Photoshop